The other main pillar of the Transatlantik-Institut - besides executive education - is its research activity. During the last few years, the Transatlantik-Institut has been engaged in numerous major research projects on various current topics. Characteristic of our research is its behavioral science approach, which is complemented by empirical research.

Our research activities are rendered possible through the financial support of our cooperating partners. In addition, our research partnerships with other universities have also proven to be extremely beneficial for the success of our projects.

Currently, the Transatlantik-Institut is engaged in several research projects adressing the following areas:

• Impact of advertising on regional radio stations (Media economic field experiment
under low-budget conditions)


• Behavioral Finance (Investment behavior)
  
  
• Experimental Business Psychology and Empirical Business Studies
  (Internet-based simulation models)
  
  
• Intra- and Entrepreneurship (Entrepreneurial spirit and activity)
  
  
• Corporate Citizenship (An integrated project on active consumer education)
  
  
• Consumption Theory and Consumer Behavior (Compulsive shopping, children and consumption)
  
  
• Media and Communications Research (Advertising market assessment, media evaluation, companies' motives and expectations in respect to regional radio advertisement)