Americans discover Europe
– Third International Spring School at the Transatlantik-Institut
Continuous rain and a grey, cloudy sky were the first impressions
of the old continent for the seven MBA-students arriving from
the University of West Florida (UWF), Pensacola, on May 17, 2007.
They had come for a 10-day intercultural exchange with the German
MBA-class at the Transatlantik-Institut (TI) in Ludwigshafen.
However, this rather cold welcome was soon forgotten in face of
a Europe presenting itself from the bright and sunny side.
A comprehensive program of excursions into German and European
economy, culture and
Politics, as well as class sessions together with the German students
kept the American visitors busy. “I’ll sleep back
in the US!” was the motto, and as a matter of fact, the
seven guests seemed not to run out of enthusiasm and interest
on the numerous trips. Company tours in Maastricht, Holland, a
visit of the European Commission in Brussels, Belgium, the European
Central Bank in Frankfurt, city tours in Mannheim and Heidelberg
and many other trips and activities where part of Third International
Spring School Program at the Transatlantik-Institut.

Back row (left to right): Wendy Ritz, Suzanne Hendricks, Kathrin
Paul (TI), Prof. Dr. Gerhard Raab (TI), Prof. Dr. Tim Bryan (UWF);
front row: Rey McCabe, Neil Fournie, Bruce Baker.
At the Transatlantik-Institut, the international orientation
plays a big role, especially regarding the Executive MBA-Program
in General and International Management. This was the third group
of students from the UWF to take part in the Spring School program
of the TI. In the opinion of the institute, no textbook, no lecture
and no other medium can be a substitute for the direct contact
with another culture and the first hand experience of the country
itself.

The German MBA-students, who have most of their class sessions
in the buidling of the institute in Ludwigshafen, visit their
US-American University at two times during their studies. The
program starts on the campus of the UWF with two weeks of classes.
After 17 moths, the students come back to West Florida, to complete
the last of the ten courses at and receive the academic degree
of Master of Business Administration at their home university.
For most of the seven guests, this has been the first trip to
the European continent and Germany. But many of them are already
planning to come back or even take part in the Spring School again
in 2008.
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