Virtual International lecture series - UNCG as a guest at the Transatlantic Institute


The international online lecture on May 20th, 2021 as part of the 50th anniversary of the Ludwigshafen University of Business and Society (LUBS) was focussed of the University of North Carolina at Greensboro (UNCG), with which the LUBS and in particular the Transatlantic Institute have already had a 25-year partnership .
Tuisha Stack, Administrative Director of the Bryan School of Business and Economics, presented her university in the public lecture and referred to the long history with the LUBS and especially with the Transatlantic Institute. Since then, more than 120 BIP students have taken the opportunity to spend some time at the partner university and, as part of this cooperation, the dual BIP program (Internationale Betriebswirtschaftslehre – International Business Administration (IBA), Internationale Wirtschaftsinformatik – International Business Administration and Information Technology) to be crowned with an American MBA degree.
With the English-language lecture entitled “Human flourishing and design for innovation”, Marketing Professor Dr. Cheryl Nakata allowed her audience to get to know interesting science fact about innovation. Prof. Nakata emphasized how important people are for the innovation process. The design of products and processes plays a central role, but also how the integration of employees with design training into existing development teams succeeds, since different working styles meet here.
Prof. Nakata impressively described how in a project 45 of her students in the premature babies ward of a local clinic, without any medical knowledge, only by applying their scientific innovation knowledge, contributed to optimizing the processes on the ward. The initial skepticism of the medical director was turned into enthusiasm by this remarkable result.

Next date of the international series of lecture:
June 17, 2021 4 p.m.
“How to Pick Tomorrow’s Facebook?”
Dr. Kwan-Chen Ma, Professor of Finance
University of West Florida (UWF), Pensacola
Registration under this link.

The international lecture series is part of the “EPTRAC – Experience and Passion in Transatlantic Relations and Collaboration” project funded by the German Academic Exchange Service (DAAD) as part of the “IVAC – International Virtual Academic Collaboration” funding program. The German Academic Exchange Service (DAAD) supports the “IVAC – International Virtual Academic Collaboration” program with funds from the Federal Ministry of Education and Research (BMBF).